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BluJay’s tech is key to digital transformation and customer success for global provider of logistics and transportation solutions

Melbourne, AU – Dec. 15, 2020BluJay Solutions, a leading provider of supply chain software and services, today announced that Aramex in Australia has deployed BluJay’s Transportation Management solution to improve line haul efficiencies.

Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and operating in 65 countries. In Australia and New Zealand, Aramex has a network of 45 regional franchises and over 1,200 courier franchisees. From export to import and domestic express, Aramex offers a range of freight shipping services supported by their global network and fully equipped technology systems. Aramex is dedicated to managing the entire shipping process from collection, through customs to final delivery and are committed to continuous improvement and innovation when it comes to the customer delivery experience.

Aramex in Australia selected BluJay’s Transportation Management platform to scale operations and pivot away from legacy systems in order to improve internal efficiencies. With the product roll-out complete, BluJay’s Transportation Management will provide Aramex with an end-to-end shipping solution, from scanning the device through to line haul, enabling automation and complete visibility across scheduling departures and arrivals. The real-time data and analytics that the TMS provides has already helped Aramex in Australia drive better decision-making around capacity utilisation, removing operational pressures and directly improving cost management.

“BluJay’s Transportation Management solution provides value straight back to the franchisee and is a partnership that will help to achieve greater internal efficiencies with the ultimate goal being customer success. To help us pivot as a business in the current landscape, we need to understand the data on a company-wide basis to allow us to streamline our current business model. TMS is helping us to identify and better handle increased loads from an inventory management perspective,” said Ruby Wolff, Chief Operations Officer at Aramex ANZ.

As COO, Wolff is focused on improving integrated tech solutions to ensure business operations and core functions run efficiently and to budget. “The first step was unifying the tech team within the business, now we are going through digital transformation to optimise the delivery model,” said Wolff.

Aramex has been utilising BluJay’s MobileSTAR platform as its core product for five years with 1,800 users in Australia and 360 in New Zealand. It was the long-standing relationship with BluJay and the success of its mobile and last-mile solutions that made it an easy decision for Aramex when evaluating the Transportation Management solution for line haul.

“BluJay really understand the complexities of the Aramex business and have a reputation for trustworthiness and provision of scalable infrastructure. This combined with the ease of integration is what stood out when evaluating TMS amongst alternative software solutions in market. A testament to BluJay’s infrastructure, the technology has created efficiencies in the moving of parcels which was previously documented manually, now the process is much less complicated and easy to manage” said Wolff.

“As our partnership with Aramex continues to evolve, it’s great to see how the business has been able to innovate its internal operations and delivery output utilising the data and insights provided by our Transportation Management solution. We are excited to continue to work alongside Aramex to optimise capacity planning and create business efficiencies, ultimately improving the customer delivery experience” said Katie Kinraid, BluJay’s General Manager, Asia Pacific.

About Aramex

At Aramex our couriers deliver the goods. With 45 Regional Franchises and more than 1,000 Courier Franchisees, our network in Australia and New Zealand reaches far and wide.

Our delivery systems are backed up by the latest innovative technology and real-time track and trace facilities, making Aramex in Australia and New Zealand the delivery partner of choice for businesses of all sizes. With seamless connections to leading e-commerce sites, our online delivery portal makes sending easy for thousands of online businesses.

We pioneered Blu Couriers, the largest crowd-sourced delivery model in Australia. Parcel Connect is another of our innovative brands, offering flexibility and convenience to customers through a network of more than 800 agents across Australia.

We are part of the global Aramex family, a leading global provider of comprehensive logistics and transportation solutions, headquartered in Jordan. Operating in 65 countries, and delivering to 220 countries around the world, Aramex has more than 12,000 offices, 33,000 vehicles and 66,000 employees.

About BluJay Solutions

BluJay Solutions helps companies around the world achieve excellence in logistics and trade compliance – it’s in our DNA. Through a blend of Data, Networks, and Applications, delivered in the BluJay Way, our DNA platform powers the Frictionless Supply Chain for thousands of the world’s leading manufacturers, retailers, distributors, freight forwarders, customs brokers, carriers, and logistics service providers. To learn more, visit:, or follow us on Twitter @myblujay and LinkedIn.


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