BluJay and Adelante SCM team up on new research, revealing customer experience as key driver for modern supply chain logistics innovation

In partnership with Adelante SCM, BluJay Solutions has released a research study, “Competing on Customer Experience: The Driving Force Behind Supply Chain Innovation,” focusing on the connections between supply chain management innovation, customer experience, technology adoption, and company performance. The report surveyed supply chain professionals across various sectors of business from manufacturing and retail, to get their input on important factors that are  influencing today’s supply chain and its next era of advancement.

One of the major points emphasized throughout the study is that customer experience is ranked as the top factor among above average industry performers (37%) and innovators (36%) when measuring supply chain innovation. As top organizations look to stand out from the rest, they are intensely focused on delivering the best service and experience for their customers. Though costs are an important factor, it doesn’t outweigh customer experience.

Other topics discussed within the report include supply chain barriers, industry investment priorities, and the most sought-after technologies. Supply chain professionals interested how they rank among the competition will find key insights within this report that will help them make more informed decisions to build robust business strategies.

The highlights above only scratch the surface on all the valuable insights available in “Competing on Customer Experience: The Driving Force Behind Supply Chain Innovation” report. To view or download the complimentary full report, visit: http://www.supplychainresearch.info.