“Sustainable supply chains are locked in a war between the cost of implementing them, and the convenience demanded by consumers. And consumers are conflicted because although sustainability matters to buyers, when it comes at the cost of convenience, many consumers will disregard their eco-consciousness. That’s despite the fact that a recent survey by parcel delivery service CouriersPlease found that 87 per cent of consumers are more likely to purchase products that are ethically and sustainably produced. The same survey also found two in five Australian consumers are willing to pay more for ethical and sustainable products. So how do you, as a retailer, walk this tightrope between cost and convenience?”
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