Black Friday has the capacity of being a double-edged sword for retailers. While a short-term spike in revenue is on the table for those who participate in the annual event, an inability to fulfill customer expectations during the rampant sales activity can inflict long-lasting damage to the perception of the brand.

BluJay’s Senior Vice President, Sian Hopwood, says, „supply chains can survive Black Friday; moreover, they could benefit from it. With such a challenge on their hands, delivery businesses must harness opportunities for collaboration and streamlined workflow.“

Read the full article at imrg.