A recent study concludes that customer experience is the top factor driving supply chain innovation, and the key to innovation is placing customers in the centre of supply chains. Supply chain and logistics managers are feeling the impact of rising consumer expectations that come with the ‘now economy’ – a time when products, services, and experiences are expected in an instant.

BluJay’s Sales Director, APAC, Joseph Lim, says, “in a complex and fast-paced environment, the industry must adapt, but many of Southeast Asia’s logistics companies are inundated by infrastructure challenges and are unable to compete in terms of scale network capacity, and innovation.”

Read the full article at Industrial Automation Asia.