Why have you rebranded?
Our company has been known for different products and solutions in different areas of the world. Depending upon the region or country, the awareness of Kewill or LeanLogistics may be limited to a single product, category, or previously acquired business. For many years, we have also operated as independent businesses. However, over the past year-plus, leadership has directed significant changes to begin operating as one global company – different, better, and stronger. The rebrand is a culmination of that effort. Honoring our history and the strengths of our past, we look forward as one company, one team, with one vision. We are reintroducing ourselves under a new unified brand to tell the world our story about forging the future with BluJay’s transformative Global Trade Network.
What is the story behind the name BluJay Solutions?
The blue jay is bold and unmistakable, known for intelligence and adaptability – characteristics of our solutions. For the market, the name BluJay is fresh, unique, and unlike our competition. Blue jays are also steady in flight—a symbol for flying above the noise and complexity of our world, which is how we help customers achieve soaring performance.
What should the market know about BluJay Solutions?
BluJay Solutions delivers supply chain software and services to the world’s most progressive retailers, wholesalers, distributors, freight forwarders, manufacturers, and logistics service providers. We are transforming the logistics of supply chain with the BluJay Global Trade Network. With BluJay, companies unlock the power of more than 40,000 universally connected partners to achieve greater trade velocity, transform their supply chain economics for disruptive advantage, and see beyond the horizon to optimize their future in the global economy.
How does the new brand contribute to the company’s vision?
We believe that future success in global trade requires transforming to a new strategy that moves companies from a traditional siloed, linear, functionally optimized supply chain logistics model to a modern, global trade network model. BluJay launches forward with one vision under a new unified brand, building on the foundation of the Global Trade Network (GTN). This fundamentally new model goes beyond automation to harness the full power of the global supply chain ecosystem. BluJay’s Global Trade Network ecosystem spans 40,000 members worldwide – including shippers, carriers, forwarders, suppliers, and 3PLs – making it the largest collaborative supply chain network in the world. At the heart of this powerful network is BluJay’s comprehensive and integrated portfolio of logistics applications, analytics, and services, all delivered through a scalable, single instance multi-tenant cloud. When companies transform to this model, they can unlock the power of the Global Trade Network, transform their economics, achieve greater velocity, and see beyond the horizon.
Is the rebrand part of a restructuring or any other changes?
No. While we have undergone a lot of change in the past year-plus to begin to operate as one company, the rebrand is a culmination of that effort, not part of any other changes.