How not to get caught on the wrong side of disruption

What do supply chain systems and data have to do with a fried chicken dinner? Everything, if you ask 450 food chain owners and their customers in the UK this week.

A major restaurant franchise has temporarily closed almost half of its locations in the UK, the result of a reported breakdown in supply chain systems and warehouses after switching logistics service providers. Imagine the running cost of closing or shortening hours for hundreds of restaurants, serving thousands of customers, and the time to get back to normal again – with no timeline for when normal returns. Not to mention, the damage to your brand.

While the end of the story is not yet written, it is a cautionary tale about disruption. Not the kind that creates advantage, forges industry innovation, and makes competitors sweat. This disruption began with a decision to switch systems and vendors in a supply chain that relies on quality goods, just-in-time ordering, and reliable delivery to 900 locations to satisfy customers. And despite the warning signs, there was a glitch in the switch. A big one. With far-reaching effects and costs.

Switching in itself is not bad; it can be positive when done right. But in supply chain, there is a high cost to making a switch that is not streamlined. How do you prevent a disruption that makes headlines? With the power and value of an integrated trade network.

When an organization and its supply chain partners are part of a connected, collaborative Global Trade Network, everything is easier. Among the benefits:

  • Instant connection – 40,000 brokers, forwarders, carriers, 3PLs, and suppliers are already connected to the Global Trade Network
  • Rapid onboarding – adding new carriers, customers, suppliers, services, and business units can be done quickly and seamlessly – much like flipping a switch
  • Visibility and data – capture data streaming across the network, in real time, and analyze and operationalize it to your advantage
  • Risk mitigation – with continuous visibility and access to multiple delivery options and carrier choices, you can preempt disruptions
  • Agility – adapt quickly to dynamic market forces and fluctuations in customer demands

A network enables you to be disruptive instead of being disrupted. If you’d like to talk about using the Global Trade Network as a strategic, competitive asset, get in touch with a BluJay expert.

Share this post: