Placing customers at the centre of supply chains is the crucial catalyst for innovation, especially at Christmas. Businesses must shift both their business goals, and their technology, towards this.

The research suggests that too great a focus on price, as well as a reluctance to update technology, hinders supply chain organisations from achieving effective innovation. These companies tend to perform worse across the board throughout the year, not just during the holidays. Leaders must find flexible, future-proof solutions to ensure they are prepared to outperform the competition at Christmas and beyond.

Read the full story and analysis from BluJay’s Senior Vice President, Sian Hopwood at Logistics Business.