Supply chains thrive off effective relationships, but achieving that is a challenge that all too often is imperfectly mastered.

“Collaboration and working together ensure that a partnership is mutually beneficial,” says BluJay’s Director, Sales, Richard Tucker. “However, clear goals and KPIs should be set to create effective partnerships with suppliers. When seeking a new partnership, this could include acquiring new customers to increase market share and market access.”

Read the full article in Logistics Manager.