Two thirds (61 percent) of global supply chain and logistics professionals believe customer experience will overtake price and product as the number-one brand differentiator in the next five years.

Read PASA’s coverage of BluJay’s second annual research study, “Focus on Customer Experience: Research on Supply Chain Priorities and Investments.” Commissioned by BluJay and conducted by Adelante SCM, in partnership with the Council of Supply Chain Management Professionals (CSCMP), the research explores key topics including customer experience, technology investments, barriers to innovation, partner connectivity, and data in the context of supply chain and logistics innovation.

Explore the results at PASA.