Adelante SCM and BluJay Solutions, in partnership with the Council of Supply Chain Management Professionals (CSCMP), conducted an online survey of supply chain and logistics professionals to find answers to pressing questions. The report, “Focus on Customer Experience – Research on Supply Chain Priorities and Investments,” explores the key findings of this research.

Will customer experience (CX) overtake price and product as the number-one brand differentiator? Which supply chain capabilities will be most important in delivering an enhanced CX? How are companies exchanging data with trading partners, and what is the quality of that data?

Read the full article at Logistics Manager.