Across the centuries, the human race in its totality has only really been optimising for one thing: acceleration. Pick any area of industry and the premise of acceleration will likely exist in some shape or other: transport, communication, news, weaponry, food, retail. Our desire to move things faster is, apparently, insatiable.

BluJay’s Director, Sales, Richard Tucker, says, “‘If you are buying a low-cost pair of socks, you would expect delivery via a low-cost postal solution which takes a few days. But if you purchased a laptop, for example, you would expect the retailer to use a premium delivery solution which includes tracking and communication, plus the reassurance of a ‘signed for’ delivery record.”

Read the full article at IMRG.