Emails were sent, orders were processed, and packages were delivered. Now in the aftermath of Prime Day, retailers are thinking about the next possible stage of the customer journey: returns. Processing returns requires a clear strategy and increased operational bandwidth to match the high order volumes driven by sales events like Prime Day, Black Friday, or Cyber Monday.

BluJay’s, Paul Soong, Regional Director ANZ, says, “sales like Prime Day can pose a risk to revenue rather than an opportunity to profit – if retailers don’t have a clear view of their supply chain operations.”

Read the full article at Which-50.