Sustainable brands are becoming the new status quo in retail: these brands grew 69% faster than other brands in recent years. But a sustainable living brand is not only created by focusing on the sustainability of the product itself: processes such as production, shipping and delivery options are just as important. Sian Hopwood explains in her new article why it’s so important that retailers have insight into their supply chain – and how they can minimize the impact on the environment at every step of the process.

Read the full story in Dutch at Emerce.