It’s increasingly evident that the customer experience is driving the retail evolution and continuing to create new challenges for businesses across the globe. With consumer expectations at an all-time high, businesses are expected to know exactly who their customers are, what they want, and how to create a competitive experience that will rise above the rest.

BluJay’s General Manager, APAC, Katie Kinraid, discusses the importance of the last mile, “when it comes to predicting what customers want, having a deep understanding of consumer purchasing behavior is key. Businesses are even starting to implement tools to stay two steps ahead of the purchasing process. Take for example the tactic of anticipatory shipping, which leverages analytics and algorithms to place an order before a consumer even adds the product to their cart.”

Read the full article at retail Touch Points.