With customer experience as the driving force behind the evolution of retail and logistics, a new era is here. The “now economy” is a climate in which companies need to evolve and customers need to be reached faster and more efficiently, all based on the ‘instant service’ mindset.

BluJay’s Vice President, Solution Consulting, Ron Verhagen, highlights the impact and the unmistakable role of the supply chain in the new now economy – see the article, in Dutch, at Emerce.