Do shoppers want immediate delivery? Or are there other delivery factors which retailers should be prioritising? The answer to that all depends on context – what is being ordered and the situation the buyer finds themselves in as they hover over the ‘buy now’ button.

Sian Hopwood, Senior Vice President for B2B operations at BluJay Solutions, tells IMRG, “though every retailer’s needs will be different, one thing remains the same: retailers should be aiming to reliably meet customer expectations in 2020.”

Read the full story at IMRG.