According to a recent research study, customer experience (CX) is growing in importance in terms of differentiating brands.

The research surveyed over 400 supply chain professionals across manufacturing, retail and logistics service providers. It found that 61% agreed’ or strongly agreed’ that customer experience will overtake price and product as the leading brand differentiator in the next five years. Only 22% disagreed’ or strongly disagreed’, with the remainder being neutral.

Read more about the findings as covered by SHD Logistics.