Traditionally supply chains have been orchestrated to service “demand” while keeping costs down. However, in recent years, the supply chain industry’s focus has shifted from forecasting product consumption to anticipating customers’ preferences and needs.

Southeast Asian countries have seen rapid growth in their economies and consumer markets. According to a study from Facebook and Bain Company, ASEAN’s digital consumer spending will triple by 2025.

But what do manufacturers, logisticians and retailers need to do to mine this potential?

Read the full story at Jakarta Globe.